• Expert, Personal Coaching for Age Group Endurance Athletes



    Troy's Video Diary:

    I love to share my thoughts and experiences on the topic of training, exercise, fitness, racing etc.


    Please check back or subscribe to my channel for periodic updates.

  • About Coach Troy Jacobson

    Get to know about the coach to see if he has what it takes to help you achieve your goals.

    Thanks for visiting my website and considering my coaching services!

    You take your training and racing very seriously and so do I. The coach / athlete relationship needs to be natural and synergistic for it to achieve optimal results, so having a conversation to see if we're a good fit is just so important. But first, I wanted to share some information so that you can get to know me a little better. Then, if you're ready, please schedule a consultation to see if we click!


    I've been a lucky man in that I got involved in triathlon in the late 1980's, and started coaching as a professional career in 1992 when I used to fax people workout schedules! My journey has led me down the path of racing as a professional triathlete, competing in IM Hawaii many times and winning some national races over the course of my career. That journey also included starting and owning several businesses in the Multisport category, including triathlon stores and founding the Spinervals Cycling Video series, among others.


    The next phase of my career, starting in my early 40's was to take on a national leadership position at Life Time Fitness as the head of the Endurance sports division. There I led a team of coaches at over 130 clubs nationwide where we offered training programs, coaching and support for our members interested in cycling, running and triathlon. I also served as the Official Coach of IRONMAN (2010-2012) and was one of a select few IM Master Coaches involved in developing the Ironman Coaching Certification. I've been so blessed throughout my career to combine my passion with my profession.

    Ah, the bike! Cycling has always been my favorite sport. I just love it! Back in my competitive racing days (the good 'ole days, LOL), I excelled at the half Iron distance bike distance of 56 miles although I had a few good days on the full Iron distance as well, including fastest bike splits at IM Penticton, CAN and IM FLORIDA!


    I leveraged my personal lessons on the bike along with that of the athletes I coached to develop the Spinervals Cycling workout series. It's been a privilege to pass that information and experience along to others as they seek to improve.


    Nowadays, I enjoy riding my Santa Cruz HT MTB and dabble in 24 Hour Solo, single speed races. This pic was from IM Kona on the Queen K around 2011, my 8th finish at that awesome race that means so much to triathletes worldwide.

    As every triathlete knows, the run is hard! Especially after cycling for 112 Miles! I have always enjoyed working with athletes in improving their run and finding their ideal pace off the bike.


    During my competitive racing days I experimented with several different run training strategies in order to discover the best one. I was able to glean some important and valuable insights that I passed on to my athletes who in turn experienced a high level of success.


    This pic was taken at the Life Time MN Tri over a decade ago. I wish I could run like that now!


    They say that with age comes wisdom. Well, after about 14 attempts, I was finally able to crack the 3 hr IM Marathon mark at the Iron distance (IM AZ) in 2010 at the age of 41. I went 2:59:55, LOL! Needless to say it was a very special moment.

    About 7 or so years ago, I started doing 24 Hour MTB races. First it was as part of a relay team, but then I decided I wanted to ride more so I started doing the race solo. I've done several now and have moved onto the Solo, Single Speed division. OUCH, that's a long day and night in the saddle! I'm a weekend warrior, but really enjoy the experience overall ... especially how it involves my family as my support crew. Biking, camping and family... the best!

    After my 10 year career as a national leader for Life Time Fitness, I decided it was time to grow as a professional and dive into a new career path outside of the health, fitness and athletics industry.

    Leveraging my experience as a small business owner for 17 years then as a corporate team leader for 10 years, I chose to enter the world of Executive Leadership Coaching and Business Consulting.


    My consulting practice at The Jacobson Leadership Academy is where I coach CEO's, Executives and Business owners about how to optimize their performance and grow their business, and I love it. Now I get to coach executives AND Athletes... who could ask for more in terms of fulfilling one's purpose?!


    (Spinervals® is a registered trademark owned by Mad Dogg Athletics, Inc. and used under exclusive license.)

  • How to Join Coach Troy's Team

    It's easy!



    There are lots of coaches available to help you. Do your research to find the coach that has the attributes you need to help you achieve your goals, including interviewing your prospects. Schedule yours with Troy Here.



    Once you've done your research it's time to make the commitment to a program. Joining Troy's program requires a 2-way commitment for best results. See the FAQ section BELOW for more details.



    Scroll down to find our registration page. If you're ready to commit to the program, sign up for the plan that works best for you. You'll be contacted shortly thereafter with confirmation and next steps.



    It's time to activate! You'll be invited to schedule an initial onboarding zoom call in order to get aligned on your direction, goals and objectives. After this call, training begins!!

  • Join Coach Troy's Training Team Today

    Get started on your journey towards achieving your goals with a customized training program! 

    Customized Training plans are available depending on your needs and your budget. 


    PREMIER Coaching Plan

    Private Coaching


    per month. Click Select to Join.

    Customized training plans with a monthly scheduled coaching calls to monitor your progress, update goals and drive accountability.

    Recommended and Affordable

    ELITE Coaching Plan

    The Ultimate Coaching Plan


    per month. Click Select to Join.

    Customized training plans and highest priority coaching and feedback each week. The choice for the athlete who wants to optimize their performance. Inquire to learn more.

  • Tucson Bike and Tri Camp!

    MARCH 2024

    The Ultimate Training Vacation. Great venues, great training, great food, great fun and great people!

    (For more details and FAQ's go to www.tucsontricamp.com

  • Coach Troy's Endurance Blog & Articles

    A few thoughts and ideas from the Coach.

    “Time is what we want most, but... what we use worst.”  ~Willaim Penn Long bike rides, runs...
    Coach Troy's Training Tips: How do i prioritize my training?  Question: I have a full time job...
    Coach Troy's Training Tips: New to Swimming... Help! Question: I'm new to triathlon and just...
    More Posts



    On The Road

    Lake Placid NY Training Ride


    Preview the Iron -distance bike course in Lake Placid, NY!


    Spinervals 27.0 - Threshold Test and Suffer Fest


    A tough workout where you test your FTP (functional threshold power).


    Spinervals 20.0 - The Sprinting Machine


    Improve your sprinting speed and power output on the bike!


    Runervals Treadmill Workout 2.0

    A tough but short treadmill workout designed to improve your running speed.

  • FAQs

    Everything you need to know about joining Coach Troy's Team of Athletes!

  • Contact Us